—— SENSEI
Finding wellness in connection.
CREATIVE DEVELOPMENT, SCRIPTWRITING, STORYBOARDING, SOCIAL ACTIVATION
Forget fleeting vacation memories, imagine a trip that sparks a journey of lasting personal growth. This was the guiding principle behind Sensei's "Grow Well" campaign, a multi-layered storytelling experience that transcends the typical wellness retreat narrative. Instead of simply showcasing the idyllic Porcupine Creek destination, the campaign delves deeper, exploring the transformative power of shared moments, emotional connections, and Sensei's unique, holistic approach to wellbeing.
A story told through quiet reflection.
Through a series of intimate voicemails left for loved ones, guests recount their transformative journey. Each voicemail becomes a unique storyline, unfolding from different perspectives; a husband reflects on little, intimate moments with his expecting wife, a soon-to-be grandma imparts her wisdom, a father recalls a refreshing hike. As each journey unfolds, they seamlessly integrate the holistic Sensei experience, showcasing how their personalized wellbeing practices stay with them long after the trip is over.
Made possible by the talented team at Revery.
EXEC CREATIVE PRODUCER
Sara Magness
SENIOR CREATIVE PRODUCER
Sara King
STRATEGIST
Liz Wells
CREATIVE DIRECTOR
Ben McNutt
DIRECTOR
Ramón J. Goñi
PHOTOGRAPHER
Benjamin Heath
SENIOR COPYWRITER
Alyson Burke
DESIGNER
Michelle Wang
EDITOR
Alex Gilbert
MOTION DESIGNER
Haydn Cieri
COLORIST
Dan Diaz at Huephoric
STYLIST
Gorge Villalpando
MUSIC
Maps
SOUND DESIGN
Kauai Molterno
CASTING DIRECTOR
Dan Cowan at Broad-Cast