In 2022, Microsoft Surface celebrated its 10th anniversary. Over the years, Surface had become a platform for creativity, innovation, and positive change. To mark this milestone, we crafted a video that transcended typical product celebrations, focusing on the human stories that made Surface truly special.

The campaign's core concept was simple: Surface is just a tool. Its potential is unlocked by the people who use it. This meant moving away from technical specs and marketing jargon, and instead celebrating the artists, creators, and innovators who used Surface technology to power their dreams.

The video showcased a diverse range of Surface users, from musicians like deadmau5 to everyday architects, athletes, artists and more. For the narration, we partnered with comedian and talk show host Trevor Noah, whose engaging voice added sense of warmth to the video.

Celebrating 10 years of Surface was more than just marking a milestone; it was an opportunity to honor the power of human creativity. It served as a testament to the transformative potential of Surface, reminding us that the truest innovation comes not from the device itself, but from the hands and minds that wield it.