—— ROCK HAVEN
Building a brand worth bouldering over.
CREATIVE DEVELOPMENT, BRAND VOICE + TONE DEVELOPMENT, RETAIL MESSAGING
Hold tight, a new bouldering gym is coming to Portland. But first, it needs an identity. After an extensive workshop and a few climbing trips of our own, what took shape was a brand with a sense of adventure and a heart of gold.
Bringing the outdoors in.
To hone in on the nostalgic roots of climbing, we leaned into all things weathered, worn, and tactile, pulling inspiration from national parks. Gritty textures, block-print patterns, warm photography, and a color palette taken from the tones of nature all came together to carve out the Rock Haven brand. When it came to Rock Haven’s voice, it only felt right to ground the brand with a manifesto that felt adventurous, supportive, and a little cheeky.
Our next step was to extend the brand to everything from route labels and chalk bags to the building itself.
Made possible by the talented team at Owen Jones.
COPYWRITER
Alyson Burke
CREATIVE DIRECTOR
Ethan Allen Smith
ART DIRECTOR
Rachel Avallone