Jordan

Taking flight with Jordan.

Multiple smartphones displaying various digital content, including sneakers, a person in athletic apparel with a motivational message, and fashion clothing.

BRAND VOICE
DIGITAL STORYTELLING
CAMPAIGN MESSAGING
EDITORAL MESSAGING
E-COMMERCE MESSAGING

For years, the team at Owen Jones worked alongside Jordan Brand to support and elevate their online presence. In a fast-moving landscape where loyal fans expect innovation at every turn, we pushed the limits of digital storytelling to deliver bold, high-impact creative that engaged millions and fueled real growth.

From full-scale homepage redesigns to high-profile seasonal campaigns, we kept Jordan’s e-commerce and editorial platforms fresh, intuitive, and unmistakably on-brand, cementing the brand’s place at the forefront of culture and commerce.

Three computer screens showcasing Nike Air Jordan XXXI sneakers and athletic imagery on a red background.

“Alyson is one of the most brilliantly skilled copywriters I've ever had the pleasure to work with. Despite constantly carrying a huge load of critical copy requests for global campaigns for Jordan Brand with limitless budgets and worldwide audiences in the millions, Alyson consistently delivered pure gold with a smile on her face.”

— Charlie Bow, Editorial Marketing Lead (2021)

Composite image of a Nike footwear and sportswear website with multiple screens showing athletic shoes, a basketball court, and a group of diverse young people at a basketball game and outdoor fitness activities.
Collage of Nike sneaker website pages featuring colorful athletic shoes, sneakers, and people in stores, with bright orange background.

Made possible by the team at Owen Jones.

CREATIVE DIRECTOR
Ethan Allen Smith
Josh Schield

DESIGNER
Jessica Lyons
Rachel Avallone
Norm McCuller

COPYWRITERS
Todd Arnold
Alyson Burke

←

→