—— JORDAN

Taking flight with Jordan

COPYWRITING

For years, the team at Owen Jones worked alongside Jordan Brand to support and elevate their online presence. In a fast-moving landscape where loyal fans expect innovation at every turn, we pushed the limits of digital storytelling to deliver bold, high-impact creative that engaged millions and fueled real growth.

From full-scale homepage redesigns to high-profile seasonal campaigns, we kept Jordan’s e-commerce and editorial platforms fresh, intuitive, and unmistakably on-brand, cementing the brand’s place at the forefront of culture and commerce.

“Alyson is one of the most brilliantly skilled copywriters I've ever had the pleasure to work with. Despite constantly carrying a huge load of critical copy requests for global campaigns for Jordan Brand with limitless budgets and worldwide audiences in the millions, Alyson consistently delivered pure gold with a smile on her face.”

— Charlie Bow, Editorial Marketing Lead (2021)

Made possible by the talented team at Owen Jones.

COPYWRITERS
Todd Arnold
Alyson Burke

CREATIVE DIRECTOR
Ethan Allen Smith
Josh Schield

DESIGNER
Jessica Lyons
Rachel Avallone
Norm McCuller